Overview

As the lead product designer tasked with creating OTT 3rd party app integration strategies with Spectrum apps I was responsible for mapping the user experience for possible partnerships between Google and Spectrum. The Android TV platform is one of various products which Spectrum is actively working on for OTT partnerships in the IP realm.

My initial tasks in the project were to work directly under Spectrum executives to communicate and negotiate possible integration methods with Google. The diagrams displayed below illustrate the UX design and business strategies which were evaluated during the early phases of the project. It was my responsibility to gather information on available operating systems and api’s to be mapped in benefit of both Spectrum, Google and various OTT apps.

OTT Integration Strategies

During the design and business strategy phases of the project I was actively involved with conversations with Prime Video, Netflix and HBO Max and tasked to accommodate 3rd party content with potential google api’s using spectrum UI.

Prototype

Once the ideal experience had been decided my role shifted to that of a dedicated prototyper and worked along side Michell Tateoka who was tasked as the lead UI designer responsible for creating all of the final platform UI. The prototype was successfully used to obtain internal stakeholder buy-in and used in negotiations with OTT partners.