Overview

As a senior member of the design strategy team with advanced prototyping skills I was selected to participate in a design sprint to design and validate a concept for a NY1 News mobile application. NY1 had recently been absorbed by Charter Communications during the Time Warner Cable acquisition and talks of a Spectrum News initiative were on the horizon. A cross disciplinary team of design, development, product and business participants was formed and flown to New York for a week-long design sprint. If a convincing business strategy along with a validated design concept could be made, stakeholders would approve a nationwide expansion of Spectrum News modeled off NY1 to include a family of new mobile and tv applications.

Key Problem Statements

Can news related content be leveraged to form a better relationship with Spectrum internet only customers?

In doing so, should news content be blended with entertainment or exist in its own app?

Prototype & Design Strategy

By completing the strategy phases of the design sprint, we decided as a team that the best plan of approach was to consolidate the news content and video content into a single app for the testing.

Outcomes

The usability testing of the prototype and project proposal was a success. At this point my involvement in the project was completed and a new spectrum news design team was formed.