As the lead product designer tasked with creating OTT 3rd party app integration strategies with Spectrum apps I was responsible for mapping the user experience for possible partnerships between Comcast and Spectrum. The Xfinity Flex TV platform is one of various products which Spectrum is actively working on for OTT partnerships in the IP realm.
My initial tasks in the project were to work directly under Spectrum executives to communicate and negotiate possible integration methods with Comcast. The diagrams displayed below illustrate the UX design and business strategies which were evaluated during the early phases of the project. It was my responsibility to gather information on available operating systems and api’s to be mapped in benefit of both Spectrum, Comcast and various OTT apps.
The Xfinity Flex project was unique from other Spectrum OTT platforms in that it utilizes a strict UI framework with no room for custom UI modifications. As such it was my responsibility to complete both UI and UX work for this project without the assistance of a dedicated UI design partner.